Advertising Campaign

See Yourself in a Rolex

The Whole Shebang

More Than Just a Watch.

As more young men make waves in FinTech, many of them opt for the smartwatch over an old-money Rolex. This campaign would show that while it may not show your emails, take your calls, or pay your bills,  it still says more than just the time.

For this poster campaign, mirror billboards would get men to envision themselves in the prestigious Rolex crown.