TV Spots

The New York Dog

Art Direction
Nathan's Famous

How do we make Nathan's the quintessential New York hotdog?

Hot dogs have always been NY staple, but while New Yorkers love claiming foods as their own (like pizza and bagels), is a New York dog ever specific to a brand? We set out to make Nathan's the go-to New York dog by making it as wild and unexpected as the NYC streets.

From storyboard to screen:

And of course, a blooper reel: