How do we get New Yorkers to choose Luna Park over the competition?

New Yorkers love two things: it's history, and it's ownability. And what's more nostalgic and original than one of the world's first amusement parks?

Letting visitors tap into the past themselves.

To accompany the carnie posters, Luna Park will also partner with The New York Public Library's OldNYC archive to create an AR experience around Coney Island.

Using the archive's geocoding, the park will have touch points placed around that - when scanned - will bring a historical photo of that very spot to life.